I’ve Seen How
These Businesses Really Work.
“I spent three years inside a company that serves small businesses every day. I saw the same problems over and over — and I knew AI could fix most of them. So I built the thing that does.”
Before starting Apex Operations, I was at Optima Office for three years — managing CRM, running multi-channel marketing, and watching how small and mid-size businesses actually operate from the inside. 72 campaigns. 21,000+ website visitors. A 75% newsletter click rate. I learned what moves the needle and what just burns time.
Before that, I spent four years working at my family’s mom and pop Italian restaurant in San Diego. I watched what my dad sacrificed to keep that place running — the hours that don’t get counted, the problems that never fully go away, the weight of it. I have a lot of respect for what it takes.
Now I’m right in the middle of learning and building with AI — not reading about it, actually implementing it. And the overlap is obvious: I know the real problems business owners face, I know which ones AI solves well, and I know how to do it without making you sit through a tech lecture.
SDSU marketing grad. Based in San Diego. You work with me directly — no account managers, no handoffs.